Ahmad El Sherbini
Organization Development & Transformation Advisor
Specializing in Organization Design and Human Capital Transformation.
Enabling leaders to turn strategic ambition into operational reality through people, culture, and governance.

Years Experience
Deep expertise across organization design and transformation, refined through decades of practice.
Consulting Background
Methodologies grounded in global best practices from tenure at PwC and Deloitte.
Projects Delivered
Successfully delivered complex transformation programs for government and private entities.
Regional Focus
Specialized knowledge of regional market dynamics, regulations, and cultural nuances.

Who Am I
I am a seasoned Organization Development and Transformation advisor with over 22 years of experience in Saudi Arabia and the wider GCC, dedicated to helping organizations bridge the gap between strategy design and real‑world execution. Over two decades, I have focused on Human Capital and Organization Development, leading transformative initiatives, successfully integrating mergers and acquisitions, and pioneering organizational practices that improve performance and resilience.
My background spans Big‑4 consulting at PwC and Deloitte as well as senior in‑house roles within large groups, giving me a practical understanding of both advisory and implementation realities.
Beyond the Boardroom
Beyond the boardroom, I am passionate about mentoring the next generation of HR leaders in Saudi Arabia and contributing to the Kingdom's Vision 2030 human capital development goals.
I believe that true transformation happens when people are empowered, capabilities are built, and culture is aligned with strategy.


A Voice for the Region
Beyond client engagements, I actively represent the human capital profession across KSA and the GCC, participating in executive forums, industry panels, and national dialogues that shape how organisations and governments approach talent, transformation, and people strategy.
Whether advising regulators, contributing to Vision 2030 working groups, or speaking at leadership summits, I bring a practitioner's perspective to the conversations that define the region's future workforce.
I believe that genuine representation means showing up with depth, with credibility, and with a commitment to elevating the standards of our profession in the Kingdom and beyond.

The Journey
From early beginnings in HR operations to leading large-scale transformations across the Kingdom.
Career Start
Began journey in HR consulting and organizational development.
Career Start
Began journey in HR consulting and organizational development.
Transformation
Led first major organizational restructuring project.
Transformation
Led first major organizational restructuring project.
Regional Leader
Appointed as Regional Practice Leader for Big-4 firm.
Regional Leader
Appointed as Regional Practice Leader for Big-4 firm.
GCC Expansion
Expanded advisory services to key GCC markets.
GCC Expansion
Expanded advisory services to key GCC markets.
Vision 2030
Strategic advisor for major Vision Realization Programs.
Vision 2030
Strategic advisor for major Vision Realization Programs.
Innovation
Launching digital workforce planning ecosystem.
Innovation
Launching digital workforce planning ecosystem.
Selected client and sector experience
I have worked with government, semi‑government, and private‑sector organizations across construction, real estate, infrastructure, telecoms, manufacturing, and economic development.


Construction & Infrastructure
Al Ayuni Contracting Investment Company (OD senior advisor), Saudi Ports Authority (MAWANI), NEOM/OXAGON – including target operating models, organization structures, workforce plans, and people transfer during acquisitions.


Real Estate Development
Rua Al Madinah Holding and Almosa Holding Company – operating model and organization design, strategic workforce planning, and real estate OD.


Government & Regulators
Saudi Railway Company (SAR), SAMA, Ministry of Health, Bahrain Development Board (EDB), Ajman Executive Council, and King Abdullah City for Atomic and Renewable Energy – covering human capital transformation, people strategies, performance and reward systems, and strategic advisory.

Telecoms & Multi‑Country Operations
Nokia Siemens Networks and Q‑Tel Group – merger integration, benefits harmonization, HR function setup, and business process outsourcing feasibility across GCC, Africa, and Asia Pacific.
Areas of expertise
Organization Design
Organization development and change, including operating model and organization structure design.
How I work
My approach takes organizations from corporate strategy to people performance through a clear advisory methodology: Partner, Translate, Align, Sustain.
Partner
Work alongside boards, executive teams, and Strategy Management Offices to understand strategic ambition and portfolio complexity.
Translate
Convert strategy into practical operating models, organization structures, and workforce plans that reflect real operational needs.
Align
Ensure strategy, structure, people, and governance are synchronized, with clear roles, accountability, and performance measures.
Sustain
Advise executives on change leadership, stakeholder engagement, and transformation sustainability to embed new ways of working.

A record of continual development
Heriot-Watt University
MSc — Organization & Business Psychology
London Business School
HR Strategy in Transforming Organisations
Marshall Goldsmith
Certified Leadership Teams Coach · Certified Executive Coach
CMC-Global Institute
Certified Management Consultant (CMC)
Human Capital Institute
Certified Human Capital Strategist (HCS)
Human Capital Institute
Certified Strategic Workforce Planner (SWP)
Goal Imagery Institute (US)
Holistic Life, Career & Executive Coach
Project Management Institute
Member, PMI
Organisation Design Masterclass (UAE)
OD & Change Masterclasses
Helwan University
BBA — Business Administration

How I can support you
I am available for board advisory, executive consulting, and transformation leadership roles focused on:
M&A & Synergies
Navigating mergers and acquisitions and realizing synergies across subsidiaries, joint ventures, and acquisitions.
Operating Models
Designing future-ready operating models for groups, holdings, and giga-projects.
Workforce & Leadership
Building capable, aligned workforces and leadership pipelines that support national and organizational agendas in KSA and the GCC.